1. Start by identifying the purpose of the presentation for your audience The key thing to ask yourself is ‘what’s in it for the audience?
At the beginning of Spring Jacqui Harper travelled to INSEAD Business School in Paris wondering what the week had in store … It wasn’t a promising start: sleet lashed me as I descended the stairs of the aircraft. Not exactly springtime in Paris. I shivered in my Mac and wished I’d worn my winter coat.